A short, structured assessment that gives you a personalised picture of how AI could realistically help your business. You complete an 8-minute assessment and get your readiness score instantly. We then talk through it together on a free 30-minute call and deliver a written report within 24 to 48 hours.

How much does the AI audit cost?

Nothing. The assessment, the call, and the written report are all free. No payment details, no trial, no fine print.

There isn't one. Some of the businesses we audit ask us to implement what the report finds, and that paid work is how we keep the audit free. If you take your report and act on it yourself, that outcome works for both of us.

Am I obligated to hire you afterward?

No. There's no pitch built into the call, and we hold nothing back in the report. Some owners run with the report themselves, some ask us to help implement it. Both are normal.

Who is the AI audit for?

Small and mid-sized service businesses, typically two to fifty people. Any industry. You don't need any technical background.

How long does the whole process take?

Under a week in most cases. The assessment takes about 8 minutes. The discovery call is 30 minutes. The written report lands within 24 to 48 hours of the call.

Do I need any technical knowledge?

No. The process reads like a conversation with a knowledgeable friend, in plain English throughout.

What happens during the discovery call?

We walk through your business, workflows, bottlenecks and customer journey in detail. The assessment gives us the starting point.

What will my report include?

A written document covering the specific opportunities we identified, tools that fit your stack, an implementation path, and next steps. You're free to take it anywhere.

Is my business information kept confidential?

Yes. We don't share or resell your responses, and the report is yours alone.

What if I'm already using AI in my business?

That's common. The audit maps where you are against where you could be, and surfaces gaps that experienced users miss.

Workflows

The speed-to-lead playbook: AI for lead follow-up

Daksham BugrejaJuly 6, 20267 min read

Speed-to-lead is the time between a lead's enquiry and your first response, and it decides more deals than price does. The oft-cited MIT and InsideSales research found contact odds fall roughly 10 times when response slips from 5 minutes to 30. AI follow-up answers every lead within a minute and keeps chasing until the lead replies or opts out.

A lead who fills out your form is comparing you to two or three competitors in the same sitting. The business that answers first gets the conversation, and the conversation gets the deal. None of this is new. What changed is that answering in one minute, at midnight, on a long weekend, stopped requiring a human.

The pattern from published lead-response research and our own client experience: contact rates collapse with every hour of silence. Exact multiples vary by industry; the direction never does.

Why fast follow-up fails as a human process

Owners try discipline first: "we answer every lead the same day." Then a lead arrives during a job, a school pickup, a Saturday. The follow-up after the first reply decays even harder, because a proper cadence means touching every open lead at day 2, day 5, and day 10, and no one running a business holds that list in their head.

This makes lead follow-up one of the rare workflows where the machine beats the human on quality as well as cost. The machine never has a busy day.

The sequence a non-technical owner can copy

The shape below works across service businesses. What varies by business is the channel mix, the wording, and what counts as a qualified lead, which is exactly the part worth getting diagnosed rather than guessed:

Minute 1: instant acknowledgment. A text or email that confirms receipt, sets an expectation ("we'll call you before 5pm"), and asks one qualifying question. AI can personalize this to what the lead wrote.
Minute 5 to 30: the human or AI first touch. A call or a real reply. Some businesses now use an AI agent for this first conversation; the fit depends on lead volume and deal size.
Day 2, 5, 10: the patience layer. Short check-ins that stop the moment the lead replies. Most recovered deals come from touch three or later, which is exactly where humans quit.
Day 30+: the long tail. A monthly light touch for the "not yet" pile. Cheap to run, and it wins the leads whose timing changed.

Quotes deserve their own version of this sequence, since an unanswered quote is your most expensive silence. We covered that in AI invoicing: quotes out same-day.

What this is worth in numbers

Take a business getting 30 leads a month, closing 20 percent, at $1,500 average job value: $9,000 a month in won work. If faster response and complete follow-up lift the close rate to 26 percent, a lift on the modest end of what speed-to-lead case studies report, that is $2,700 more a month from the same leads and the same ad spend. The sequence to capture it costs under $100 a month to run.

Where to start

Start by measuring your own gap: pull your last ten leads and write down the honest response time for each. Owners who do this usually find a number they would never say out loud to a customer.

Then find out whether lead follow-up is your first automation or your third. The free AI readiness assessment weighs your lead handling against your other workflows in about 8 minutes, and the follow-up call walks through what the sequence should look like for your business.

Frequently asked questions

Will automated follow-up annoy my leads?

Silence annoys leads more. The failure mode is a sequence that ignores replies or keeps chasing after a no. A properly built one stops on reply, respects opt-outs, and reads as a business that has its act together.

Do I need a CRM first?

You need one place where every lead lands. That can be a lightweight CRM or even a shared inbox with structure. Sequences bolted onto scattered lead sources fail because the leads never enter them.

Can AI handle the first sales conversation?

For simple, high-volume, low-ticket services, increasingly yes. For complex or high-trust sales, AI earns its keep by qualifying and booking the call, and the human takes it from there.